the awake creative process
Each project is a unique endeavor. Most, however, follow an established process to ensure that your time and effort is used most efficiently from start to finish.
- Discovery & Strategic Planning
- Tell me what you hope to achieve. Show me what you do. Tell me who you do it for.
- Answer a lot of questions and know you are being listened to... and heard.
- We then establish your project goals, outline parameters, and agree on time, cost and deliverables.
- Designs & Prototypes
- You will be presented with initial designs, incorporating existing visual elements or creating new ones.
- Prototypes of functional deliverables are developed and revised based on your feedback until finalized.
- The site and any integrated features are built to your specifications
- Current standards for accessibility, programming protocols, and search engine optimization are adhered to. Privacy and security requirements are addressed.
- Thorough testing is conducted prior to launch to ensure an optimal user experience, every time.
- Tools to market your site and measure your success are put in place (traffic statistics, ad programs)
- Training and documentation is provided for the "Do It Yourself" features (content management, etc.).